Recommended Reading The Wow Factor

Developing the Next Generation of Rainmakers Recommended Reading: The Wow Factor Barney Adams has written a book titled: “The WOW Factor: How I Turned One Idea and My Unbridled Enthusiasm into a Golf Revolution I especially like what Barney Adams said to Success Magazine during an interview: Success Stories: Barney Adams: In the first place, I think everybody is in the service business. You have to define what service that product provides the customers. My job was to improve the flight of the golf ball when you hit it. His success came in part from the realization that he was not designing and selling golf clubs. Instead he was helping golfers with better ball flight. After creating Tight Lies, Adams Golf went from being virtually unknown to the Inc. “500 Fastest-Growing Small Companies” list. It also led to the largest IPO in the history of the golf industry. Then in 2012 TaylorMade acquired Adams Golf. Adidas-owned TaylorMade buys Adams Golf for $70M. Ok, what lessons can you learn from Barney Adams?   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.